By now you should have a business idea. We need to put the final touches on our business plan.
1. What is the final COG (cost of goods) on your product or service?
2. What is the retail price of your product or service?
3. What is your profit margin?
4. What would be the wholesale price of your product or service? (price when sold to a retailer)
5. What is the best age for your product / service?
6. What is the most like gender to purchase your goods?
7. What type of income range will your average consumer have?
8. Where would your client be located? (primarily)
9. What are the three key USP’s (unique selling propositions) of your product or service?
10. What will be your primary venue of marketing? (online or local)
11. What specific local or target market location marketing venues are you interested in? (check all those that apply)
o Newspaper
o Flyer
o Events
o Door to Door
o Local Networking
12. What specific online marketing venues would you be interested in?
o Blogging
o Facebook (social networks)
o Press Release
o HUB / Squidoo
o You Tube (videos)
o Pay Per Click
o Online Classifieds
13. How do you intend to distribute your product?
o Out of your home
o Via booth or small retail outlet
o Online
o Other
14. How much have you budgeted for start up or expansion?
15. Over what time frame do you plan to spend your budget?
16. Who are two competitors and/or the best in business in your category? (chose those as similar as possible)
17. What do you competitors do very well?
18. What do your competitors do poorly?
19. When will you launch your business?
20. How will you collect money?
o Check (bounced checks)
o Paypal (fees)
o Credit Card (fees)
o Cash
o Other (you will use a portal or someone else will collect funds)
1. What is the final COG (cost of goods) on your product or service?
2. What is the retail price of your product or service?
3. What is your profit margin?
4. What would be the wholesale price of your product or service? (price when sold to a retailer)
5. What is the best age for your product / service?
6. What is the most like gender to purchase your goods?
7. What type of income range will your average consumer have?
8. Where would your client be located? (primarily)
9. What are the three key USP’s (unique selling propositions) of your product or service?
10. What will be your primary venue of marketing? (online or local)
11. What specific local or target market location marketing venues are you interested in? (check all those that apply)
o Newspaper
o Flyer
o Events
o Door to Door
o Local Networking
12. What specific online marketing venues would you be interested in?
o Blogging
o Facebook (social networks)
o Press Release
o HUB / Squidoo
o You Tube (videos)
o Pay Per Click
o Online Classifieds
13. How do you intend to distribute your product?
o Out of your home
o Via booth or small retail outlet
o Online
o Other
14. How much have you budgeted for start up or expansion?
15. Over what time frame do you plan to spend your budget?
16. Who are two competitors and/or the best in business in your category? (chose those as similar as possible)
17. What do you competitors do very well?
18. What do your competitors do poorly?
19. When will you launch your business?
20. How will you collect money?
o Check (bounced checks)
o Paypal (fees)
o Credit Card (fees)
o Cash
o Other (you will use a portal or someone else will collect funds)
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